WHO WE ARE
We are Forever Branded.
When you welcome a wild horse or burro into your life, you unknowingly become part of something larger; a family.
Like you, when we brought home our first branded equine, we had no idea what was in store for us. Aside from the adventure that comes with training a wild horse or burro, the community that surrounds these amazing animals is awe inspiring.
Forever Branded exists because of our love for these amazing wild horses and burros, but we would not be here without the help of the branded network. We want you to feel and experience the community we found when we welcomed that first wild horse or burro into our life. We want you to connect with others, share your story and learn theirs. We want you to be successful in your partnership with your horse or burro. We want you to be part of something bigger.
Whether you currently have a pasture full of branded horses or are simply in awe of their story, the Forever Branded family is yours, too.
OUR VISION
To forever be steadfast champions of the wild horse and burro community.
THE FOREVER BRANDED TEAM
EXECUTIVE DIRECTOR
Jim Souders
OUTREACH & EDUCATION DIRECTOR
Ann Souders
MARKETING & OPERATIONS DIRECTOR
Amanda Mills
ENGAGEMENT & EVENT DIRECTOR
Stacie Zimmerman
ADOPTION & TRAINING DIRECTOR
Matt Zimmerman
MARKETING & PROGRAM ASSISTANT
Ashlie Baker
ADVISORY BOARD
James Huckaby
ADVISORY BOARD
Lauri Tran
EDUCATION
Through educating the public in all aspects of wild horse and burro management, we spark conversation and awareness.
ENGAGEMENT
By providing strong opportunities for engagement, we foster partnerships and connect the branded community we love.
ADOPTION
Through an individualized approach, we welcome new partnerships and encourage their growth beyond the first touch.
From 2,500 Placements to Unlimited Potential: Help Us Break the Ceiling
Since becoming an official Bureau of Land Management partner, Forever Branded has shattered expectations—placing over 2,500 wild horses and burros into loving homes. Today, our footprint spans across the country with over 50 Branded Partnerships trainers and 13 Branded Adoption Centers nationwide, alongside our flagship Branded Bonanza events. But our incredible success has brought us to a critical crossroads: our mission is growing faster than our federal budget allows.
While our federal grant provided a vital foundation, it comes with strict annual placement limits and funding that is never guaranteed year-to-year. Based on our current trajectory, we are on track to nearly double our original placement targets through 2028. We refuse to let a federal budget cap stall this momentum, turn away eager training partners, or leave wild horses and burros vulnerable to the sale pipeline.
Private investment is the engine that transforms these budget limits into unlimited opportunity. When you support Forever Branded, you continue to give our nationwide network of trainers and centers the financial freedom and discretion to operate as true gatekeepers. Private funding ensures our partners can take the necessary time to gentle each animal, vet every potential home with maximum scrutiny, and expand our reach into underserved communities across the country.
We are ready to break through the ceiling, but we cannot do it alone. Your support directly funds the care, training, and strategic placement of these legendary animals into the right hands for life.
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